Food Industry <br />Economics

Food Industry
Economics

ISSN Print: 2312-847X
ISSN Online:2411-4111
ISO: 26324:2012


GLOBAL STRATEGY OF POSITIONING OF UKRAINE WINE PRODUCTION IN UKRAINE

Solodova O.;Golubyonkova O.

Key words: wine market;AOC;Ukraine;new world;old world;vineyard;wine region;strategy;positioning

Page: 60-67

Abstract

Ukraine is one of the biggest wine producing countries in Europe. The purpose of this chapter is to
show the dynamics of evolution of world wine making, comparing the categories of Old World wines and New
World wines. And, mainly, to determine place of Ukraine in this classification. The understanding of Ukraine’s
classification can help to develop marketing positioning of the country in wine world, to form the unique market
advantages and ensure the competitiveness of Ukrainian wines in the European market.


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