THE ESSENCE OF THE UKRAINIAN BUSINESS, HIS PLACE IN THE WORLD AND PROSPECTS OF DEVELOPMENTKulakovska T.А;Dermenzhi D.F
Key words: entrepreneurship;social entrepreneurship;income;self-employment;government regulation and taxation
In this article, we explore the business, including the main features of small and medium businesses as the main engine of the national economy. The main items that define its essence and the brightest differences in doing business in Ukraine from doing business in Europe from the perspective of relationships and behavior. Allocate such differences as a sense of personal responsibility, punctuality and reliability, personal communication, discrimination in employment. One of the new and the priorities of Ukrainian business is social enterprise, a feature of which is that the profit of the enterprise is directed to the solution of social problems. In Ukraine there are already examples of such enterprises and creates conditions for further market promotion. The article also provides an analysis of conference of the company «Amway Ukraine» "Prospects of Ukraine\'s economy: development strategy for small and medium businesses." Were allocated the top 5 key objectives to improve the business-climate in Ukraine: the formation of trust relationships, providing a stable tax system, unification of efforts, dissemination of information on available business opportunities and formation of business-culture. At the conference were considered as indicators that characterize the attitude of the population towards entrepreneurship, readiness to do their own business, the key motivations and barriers to self-employment, and given their comparative characteristics of the countries. In the article there are data on forecasts of business development in the future, which are quite optimistically and testify to its relevance, and given conclusions about that by combining the efforts of all market participants can make effective steps towards improving the economic situation in the country and address the major problems of small and medium-sized businesses
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